FORD F-150 Commercial | Illustration and Design

Jonathan Notaro at BNS NY approached us to chip in on some pitch frames for the new FORD F-150 spots made famous by Denis Leary's killer voice work and Ford's no-nonsense stylistic approach. These new spots were to go further into the graphic realm for which the campaign was already known for, but this time introduce actual characters, which previously hadn't really been explored. Ford chose this direction, with the massive-bodied and tiny-head dudes I love to draw, and for that, I am eternally grateful.

Client: Brand New School NY
Director: Jonathan Notaro