CLAUS
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VITAMIN PICTURES

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VITAMIN PICTURES REBRAND  |  DESIGN

Our good friend Danny Delpurgatorio, head Creative Director at Vitamin in Chicago, called us up one day and asked if we'd like to rebrand his studio. My first thought was 'YES.' My next thought was 'WHEN CAN WE START.' Working closely with Danny we set up a mark that was grounded in symbols from alchemy, and in particular, the symbols for 'earth' and 'water.' Combining those elements got us to this point, a super simple and elegant mark that would look as cool tattooed on a ribcage as it would on the top of a website.

EXPLORATION and PROCESS WORK BELOW