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Hot Wheels Art

Did a few designs for Hot Wheels while freelancing for Brand New School in Santa Monica.
Check out the designs here!



The brief was to do a countdown for a new Hot Wheels car. Hot Wheels asked that we age up their brand. This isn't the old, safe, Hot Wheels. This is new. Tough. Extreme. So, I punched myself in the neck, gave myself an indian burn on my wrist, and walked barefooted over broken hearts and came up with some art.

Three of those styles were chosen by the client to pursue for the final. I believe they went with the first one there, with the flames behind the 3.