Killer Website Design

Here's a website that I stumbled upon while looking at cameras.

This page is official. It says so at the top. You can also tell it's official because it's so well designed.
As you can see, your eye knows EXACTLY where to go. If your eye had hands, this page would be holding them.
Ya know how you differentiate between various products?
Put 'NEW' by each and every one.
Then ya color code. Black type, blue type, red type. And make sure to fill up the entire page with information, because people like that.
They also love green graphs, so that's in there, as well.
It really does have it all.